Together, we create and bring to life strategies driving travel retail.
Oystin | Analytics & Strategy
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We have developed a structured, yet flexible and highly customizable,
modular approach to distribution strategy solutioning
Prime
Not sure about what’s going on in distribution and how it’s relevant for your airline?
Our “Distribution Primer” workshop is the ideal way to get up to date on airline distribution and put things into perspective for your airline.
Audit
Wondering how your airline’s distribution footprint stacks up against the competition in terms of unit costs, channel shares, etc.?
Our short, but intense “Distribution Audit” module provides a structured and actionable analysis including relevant benchmarks. Our optional distribution factbook allows you to dig deeper and drill down into individual POS or channels.
Strategize
What is the best way forward in terms of distribution?
Our “Distribution Strategy” module develops alternatives
either from scratch based on your commercial priorities or tailored from a set of topical strategy templates. Either way, we will craft the ideal strategy based on an agreed set of evaluation criteria and taking your unique footprint and competitive environment into account.
Implement
How can the strategy be brought to life best?
Our “Distribution Implementation” module ensures flawless execution, by preparing all technological, commercial and organizational prerequisites and by ensuring that all activities are properly orchestrated.
Capitalize
How will we benefit most from the implemented strategy?
Once the strategy is fully in place our “Capitalize” module maximizes the benefits of the strategy by developing and implementing a pipeline of products and services tailored to the new distribution capabilities.
60+
Distribution Assignments Completed
10+
Full Content Exits Prepared
120+
GDS Agreements Negotiated
200+
GDS Agreements Analyzed
5
Continents
Client Success
Star Alliance Founding Member
Western Europe
Prime
Audit
Strategize
Implement
Capitalize
Airline is now recognized as a distribution maverick in terms of distribution freedom, cost recovery and NDC adoption
Challenges mastered were plotting a course through uncharted territory and staying the course in difficult times for airlines
2005-2008, 2012-2014, 2021-2022
Large Flag Carrier
South America
Prime
Audit
Strategize
Implement
Capitalize
Airline was able to establish improved economics, as well as other terms and conditions after rejecting existing contracts as part of a Chapter 11 process
Challenges mastered were mainly centered around dealing with market communications
2020-2021
Leading Gulf Carrier
Middle-East
Prime
Audit
Strategize
Implement
Capitalize
Airline negotiated more flexible and cost efficient GDS agreements and improved the total cost of ownership of its PSS contract
Challenges mastered were the complex combination of GDS and PSS negotiations and the high uncertainty in the pandemic environment
2020-2021
Large Flag Carrier
South America
Prime
Audit
Strategize
Implement
Capitalize
Airline negotiated significantly more flexible GDS agreements enabling Opt-In programs, a flexible Full Content Exit and booking fee reductions for NDC content
Challenges mastered were increasing competition by legacy and low-cost airlines and adverse legal regulations in key markets
2017-2019
Dynamically Growing Flag Carrier
Southern Europe
Prime
Audit
Strategize
Implement
Capitalize
Airline achieved cost-efficient Full Content Exit and improved the total cost of ownership of its PSS contract by combining GDS and PSS negotiations
Challenges mastered were the complex combination of GDS and PSS negotiations with a PSS RfP run in parallel as well as guiding a new and largely inexperienced distribution team on the client side
2017-2018
Oneworld Founding Member
Asia-Pacific
Prime
Audit
Strategize
Implement
Capitalize
Airline achieved cost-efficient Full Content Exit and enabled NDC distribution employing GDS by-pass and GDS pass-through (private channels)
Challenges mastered were uncertainties around how to embed NDC content in GDS contracts and dealing with multiple pivots due to distribution dynamics
2016 -2018
Our Team of Experts
Globally based, culturally aware and experienced
Felix Dannegger
Felix founded Oystin in 2005 to help airlines level the playing field in their relationships with distribution providers. He specialises in strategy based on rigorous analytics and in negotiations. Felix lives in Munich, Germany.
Daniel Langhage
Daniel is an aviation consultant with nine years of project experience across multiple continents. He focuses on quantification, new content development, and payments. Daniel lives in Bremen, Germany.
Larissa Höcklin
Larissa is an aviation consultant with eight years of global project experience. She focuses on distribution strategies, including contract reviews and BATNA (best alternative to negotiated agreement) preparations. Larissa lives in Frankfurt, Germany.
Shreya Trehon
Shreya has four years of consulting experience, complemented by a background in business development within the travel industry. Originally from Mumbai, she now lives in Frankfurt and brings insights with a valuable global perspective.
Rainer Bauer
Rainer, a German and Australian national, is a travel industry consultant with prior airline experience. He focuses on strategy development and is our senior negotiation expert. Rainer lives in Sydney, Australia.
Stefan Betz
Stefan is a seasoned commercial and strategic leader with a 20+ year track record in the Travel (Tech) industries. His career spans Low Cost and Full ServiceAirlines, GDS and Airline IT providers as well as many appointments as a consultant. Stefan is currently living in Berlin, Germany.
Hilary Lewis
Hilary, a native of New Zealand, has vast experience in airline contracting and procurement, especially in commercial systems. As a freelancer at Oystin, her expertise is key when it comes to PSS-related topics, especially in sourcing, procurement, and contracts.
1% For The Future
Oystin realises the privileged situation we are in. Unfortunately, not all the world is as lucky as we are. Oystin donates 1% of every invoice (excluding taxes and expenses) to charitable institutions supporting causes which focus on the long-term wellbeing of our world: nature, children and education. Thus, your business with us supports a sustainable future.