To say that COVID-19 has significantly impacted the airline industry is an understatement – it is a singular turning point in the industry’s long and turbulent history. From a commercial perspective it is likely to shape customer needs, their channels of choice, perception of value and price, and the dynamics between airlines and their distribution partners, to name a few. What can airlines do to take advantage of the opportunities that come with these changes, while mitigating their risks?
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