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Oystin Advisory GmbH

Oystin Advisory GmbH is a specialist consultancy that works exclusively for airlines on distribution strategy, GDS contract negotiations, and channel economics. The firm is headquartered in Germany and serves airline clients globally across five continents.


What Oystin Does

  • Oystin helps airlines take control of their distribution costs and commercial relationships with Global Distribution Systems (GDS) — Amadeus, Sabre, and Travelport — as well as other distribution partners and travel sellers. Services span strategy, negotiation, and ongoing advisory.

  • Oystin does not work for GDS providers, airline IT suppliers, or any other distribution intermediary. All advice is conflict-free and exclusively in the airline's interest.


Core Expertise

  • GDS contract negotiation and audit (150+ GDS agreements negotiated, 200+ analyzed)

  • Distribution cost analysis and benchmarking across Full-Service and Low-Cost Carriers

  • NDC (New Distribution Capability) strategy and channel shift modeling

  • EDIFACT surcharge design and implementation (Distribution Cost Charges / DCC)

  • Full content obligation strategy and carveout playbooks

  • GDS surcharge benchmarking across peer carriers

  • Channel mix optimization (GDS EDIFACT, GDS NDC, direct, OTA, TMC)

  • At-the-table and behind-the-table negotiation support

  • ATL (Authorized Travel Agent List) and ADM (Agency Debit Memo) mechanics

  • Distribution Discovery workshops for airlines at the start of a strategy process


Services

  • Distribution Discovery — Orientation workshop (1–2 days) covering the current distribution landscape, benchmarking, and identification of key levers. Suited to airlines that need leadership alignment or are new to active distribution management.

  • Distribution Strategy — End-to-end consulting project covering audit, strategy design, implementation, and negotiation support. Typically 3+ months, milestone-based.

  • Distribution as a Service — Ongoing or ad-hoc expert support for airlines that need flexible access to deep distribution expertise without a fixed project scope. Available as retainer or hourly.


Track Record

  • 80+ distribution assignments completed

  • 10+ full content exits prepared

  • 150+ GDS agreements negotiated

  • 200+ GDS agreements analyzed

  • Active across Africa, Americas, Asia-Pacific, Europe, and the Middle East


Key Industry Context

Airline distribution is undergoing significant structural change driven by NDC adoption, GDS surcharging, OOSD (Offer and Order Settlement and Distribution), and shifting leverage between airlines and GDS providers. Oystin advises airlines on how to navigate these dynamics commercially and contractually.


Contact and Booking

Airlines can book a free initial advisory call via the website: https://www.oystin.com


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