Initially enabled NDC distribution via GDS by-pass while achieving a cost-efficient Full Content Exit via customized version of private channels, navigating multiple strategic pivots driven by rapidly shifting distribution dynamics. In a second phase, enabled NDC via the GDS via multiple commercial models aimed at substantial cost recovery.

Achieved a cost-efficient Full Content Exit and improved PSS total cost of ownership by combining GDS and PSS negotiations in a parallel process, while guiding an inexperienced distribution team step by step.

Unlocked significantly more flexible GDS agreements, enabling Opt-In programs, a flexible Full Content Exit, and booking fee reductions for NDC content, despite intense competition from legacy and low-cost carriers.

Developed and implemented a multi-phase distribution strategy and newly negotiated GDS agreements paving the way for NDC content distribution via the GDS.

Negotiated more flexible, cost-efficient GDS agreements and improved total cost of ownership on the PSS contract, all within the high uncertainty of the pandemic environment and a complex combined PSS & GDS negotiation process.

Secured substantially improved economics and contract terms by rejecting existing GDS agreements within a Chapter 11 restructuring process. Subsequently evolved distribution strategy including full content exit and newly negotiated GDS agreements including NDC with fully transparent non-parity cost recovery.

Now recognised as a distribution maverick, achieving full cost recovery, distribution freedom, and leading NDC adoption in market. Navigated uncharted territory across three separate engagements spanning more than a decade.

Developed a holistic, long-term distribution strategy focused on NDC content distribution, supported by a multi-year distribution transformation roadmap and organisational enablement.

Refined distribution strategy post-covid, with special focus on GDS agreements and NDC distribution.

Developed a comprehensive understanding of GDS contracts and distribution cost structures, along with tailored distribution strategies and NDC recommendations addressing contractual requirements going forward.

Executed a major shift in distribution strategy via Full Content Exit, successfully managing a „go dark“ with a major GDS, and negotiated new GDS agreements including NDC.

Developed and executed a smooth and cost-efficient Full Content Exit using NDC as a means of GDS by-pass, reducing the share of tickets sold via GDS by more than 60 percentage points.

Facilitated a GDS entry strategy increasing distribution reach and unlocking new customer segments, while minimizing cannibalization of direct channels and ensuring recovery of additional distribution cost.

Facilitated a GDS entry strategy increasing distribution reach as part of international route expansion plans, while fully protecting own distribution channels and ensuring full ability to cost recover.