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CLIENT SUCCESS
Proven results and satisfied airlines around the world.
From complete distribution strategy overhauls, to GDS negotiations to NDC adoption, we have helped airlines across every region and business model navigate their most complex distribution challenges and achieve lasting results.
80+
Distribution Assignments Completed
10+
Full Content Exits Prepared
150+
Agreements Negotiated
200+
Agreements Analyzed
Satisfied customers around the globe
Europe
01
Mallorcan Carrier
2025 - ongoing
Developed a Full Content Exit and NDC Adoption Strategy, including NDC enablement, GDS cost recovery and GDS negotiations.
02
Large Flag Carrier
2024 - ongoing
Executed a major shift in distribution strategy via Full Content Exit, successfully managing a „go dark“ with a major GDS, and negotiated new GDS agreements including NDC.
03
European Star Alliance Founding Member
2005–2008, 2012–2014, 2021–2022
Now recognised as a distribution maverick, achieving full cost recovery, distribution freedom, and leading NDC adoption in market. Navigated uncharted territory across three separate engagements spanning more than a decade.
04
Dynamically growing flag carrier
2017-2018
Achieved a cost-efficient Full Content Exit and improved PSS total cost of ownership by combining GDS and PSS negotiations in a parallel process, while guiding an inexperienced distribution team step by step.
01 / 04
Mallorcan Carrier
2025 - ongoing
Developed a Full Content Exit and NDC Adoption Strategy, including NDC enablement, GDS cost recovery and GDS negotiations.
01
Mallorcan Carrier
2025 - ongoing
Developed a Full Content Exit and NDC Adoption Strategy, including NDC enablement, GDS cost recovery and GDS negotiations.
02
Large Flag Carrier
2024 - ongoing
Executed a major shift in distribution strategy via Full Content Exit, successfully managing a „go dark“ with a major GDS, and negotiated new GDS agreements including NDC.
03
European Star Alliance Founding Member
2005–2008, 2012–2014, 2021–2022
Now recognised as a distribution maverick, achieving full cost recovery, distribution freedom, and leading NDC adoption in market. Navigated uncharted territory across three separate engagements spanning more than a decade.
04
Dynamically growing flag carrier
2017-2018
Achieved a cost-efficient Full Content Exit and improved PSS total cost of ownership by combining GDS and PSS negotiations in a parallel process, while guiding an inexperienced distribution team step by step.
Asia Pacific
01
Star Alliance Founding Member
2022 - ongoing
Refined distribution strategy post-covid, with special focus on GDS agreements and NDC distribution.
02
Oneworld member
2019-2020, 2024 - ongoing
Developed and implemented a multi-phase distribution strategy and newly negotiated GDS agreements paving the way for NDC content distribution via the GDS.
03
Large Asian Low Cost Carrier
2022
Facilitated a GDS entry strategy increasing distribution reach as part of international route expansion plans, while fully protecting own distribution channels and ensuring full ability to cost recover.
04
East Asian Flag Carrier
2023
Developed a tailored distribution strategy and NDC adoption recommendations, along with contractual requirements going forward.
05
East Asian Flag Carrier
2022 - ongoing
Developed a holistic, long-term distribution strategy focused on NDC content distribution, supported by a multi-year distribution transformation roadmap and organisational enablement.
06
Oneworld Founding Member
2016–2018, 2021–2024, 2026 - ongoing
Initially enabled NDC distribution via GDS by-pass while achieving a cost-efficient Full Content Exit via customized version of private channels, navigating multiple strategic pivots driven by rapidly shifting distribution dynamics. In a second phase, enabled NDC via the GDS via multiple commercial models aimed at substantial cost recovery.
01 / 06
Star Alliance Founding Member
2022 - ongoing
Refined distribution strategy post-covid, with special focus on GDS agreements and NDC distribution.
01
Star Alliance Founding Member
2022 - ongoing
Refined distribution strategy post-covid, with special focus on GDS agreements and NDC distribution.
02
Oneworld member
2019-2020, 2024 - ongoing
Developed and implemented a multi-phase distribution strategy and newly negotiated GDS agreements paving the way for NDC content distribution via the GDS.
03
Large Asian Low Cost Carrier
2022
Facilitated a GDS entry strategy increasing distribution reach as part of international route expansion plans, while fully protecting own distribution channels and ensuring full ability to cost recover.
04
East Asian Flag Carrier
2023
Developed a tailored distribution strategy and NDC adoption recommendations, along with contractual requirements going forward.
05
East Asian Flag Carrier
2022 - ongoing
Developed a holistic, long-term distribution strategy focused on NDC content distribution, supported by a multi-year distribution transformation roadmap and organisational enablement.
06
Oneworld Founding Member
2016–2018, 2021–2024, 2026 - ongoing
Initially enabled NDC distribution via GDS by-pass while achieving a cost-efficient Full Content Exit via customized version of private channels, navigating multiple strategic pivots driven by rapidly shifting distribution dynamics. In a second phase, enabled NDC via the GDS via multiple commercial models aimed at substantial cost recovery.
Americas
01
Star Alliance Member Hub Carrier
2019-2024
Developed and executed a smooth and cost-efficient Full Content Exit using NDC as a means of GDS by-pass, reducing the share of tickets sold via GDS by more than 60 percentage points.
02
Large South American Flag Carrier
2020–2021, 2022–2025
Secured substantially improved economics and contract terms by rejecting existing GDS agreements within a Chapter 11 restructuring process. Subsequently evolved distribution strategy including full content exit and newly negotiated GDS agreements including NDC with fully transparent non-parity cost recovery.
03
South American Low Cost Carrier
2024-2025
Facilitated a GDS entry strategy increasing distribution reach and unlocking new customer segments, while minimizing cannibalization of direct channels and ensuring recovery of additional distribution cost.
04
Large Flag Carrier
2017 - 2019
Unlocked significantly more flexible GDS agreements, enabling Opt-In programs, a flexible Full Content Exit, and booking fee reductions for NDC content, despite intense competition from legacy and low-cost carriers.
01 / 04
Star Alliance Member Hub Carrier
2019-2024
Developed and executed a smooth and cost-efficient Full Content Exit using NDC as a means of GDS by-pass, reducing the share of tickets sold via GDS by more than 60 percentage points.
01
Star Alliance Member Hub Carrier
2019-2024
Developed and executed a smooth and cost-efficient Full Content Exit using NDC as a means of GDS by-pass, reducing the share of tickets sold via GDS by more than 60 percentage points.
02
Large South American Flag Carrier
2020–2021, 2022–2025
Secured substantially improved economics and contract terms by rejecting existing GDS agreements within a Chapter 11 restructuring process. Subsequently evolved distribution strategy including full content exit and newly negotiated GDS agreements including NDC with fully transparent non-parity cost recovery.
03
South American Low Cost Carrier
2024-2025
Facilitated a GDS entry strategy increasing distribution reach and unlocking new customer segments, while minimizing cannibalization of direct channels and ensuring recovery of additional distribution cost.
04
Large Flag Carrier
2017 - 2019
Unlocked significantly more flexible GDS agreements, enabling Opt-In programs, a flexible Full Content Exit, and booking fee reductions for NDC content, despite intense competition from legacy and low-cost carriers.
Middle East
01
Airline with the most Airbus A380s
2018 - 2019, 2020-2021, 2025 - ongoing
Developed a multi-phase distribution strategy taking the carrier away from full content to more flexible agreements with cost recovery components and a wide range of options for NDC access.
02
UAE carrier with impressive turnaround
2026 - ongoing
Developed a distribution strategy and prepped negotiations for a new generation of GDS deals in light of MAR and Agentic AI
03
Gulf Carrier with admired business class
2020 - 2021
Negotiated more flexible, cost-efficient GDS agreements and improved total cost of ownership on the PSS contract, all within the high uncertainty of the pandemic environment and a complex combined PSS & GDS negotiation process.
01 / 03
Airline with the most Airbus A380s
2018 - 2019, 2020-2021, 2025 - ongoing
Developed a multi-phase distribution strategy taking the carrier away from full content to more flexible agreements with cost recovery components and a wide range of options for NDC access.
01
Airline with the most Airbus A380s
2018 - 2019, 2020-2021, 2025 - ongoing
Developed a multi-phase distribution strategy taking the carrier away from full content to more flexible agreements with cost recovery components and a wide range of options for NDC access.
02
UAE carrier with impressive turnaround
2026 - ongoing
Developed a distribution strategy and prepped negotiations for a new generation of GDS deals in light of MAR and Agentic AI
03
Gulf Carrier with admired business class
2020 - 2021
Negotiated more flexible, cost-efficient GDS agreements and improved total cost of ownership on the PSS contract, all within the high uncertainty of the pandemic environment and a complex combined PSS & GDS negotiation process.
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