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Distribution Insights 2025

Dec 2025

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2025 was a defining year. While we’ve seen airline strategies settle in, the broader travel landscape is simultaneously undergoing a massive transformation.

What really happened this year, and what does it mean for the future of distribution? We break it all down in Oystin's Distribution Insights 2025.
 
Take a journey through Oystin’s take on the Distribution Value Chain with deep dives from our thought leaders on:
- The competitive dynamics of different GDSs
- The rise of previously unexpected L2B costs
- Modularity: Is it truly realistic?
- What the advent of Agentic AI means for growing travel tech

These are just a few topics you can read about, but plenty more as well.

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