About This Report  

The Distribution Insights 2025 report is Oystin's flagship annual publication covering the most significant developments in airline distribution over the past year. It is designed for airline distribution professionals, strategy teams, and travel industry stakeholders who need a clear picture of where the industry is heading.  

What's Inside 

 The report covers NDC adoption benchmarks by region, GDS commercial model evolution, the rise of aggregator bypass strategies, and a strategic outlook for distribution transformation through 2027. It also includes a dedicated section on the impact of Agentic AI on airline retailing and what airlines should be doing now to prepare.