About This Video

In this session Felix sits down with a panel of GDS industry veterans to discuss the seismic shifts happening in global airline distribution. The conversation covers what new commercial models are emerging, how airlines should be positioning themselves, and what the next 24 months looks like for the GDS landscape.

Key Topics Covered  

The panel explores how airlines can leverage NDC content as a negotiating tool, the risk of distribution lock-in, and the emerging role of aggregators as a bridge between legacy and modern distribution infrastructure. Felix also challenges the panelists on whether full content agreements still make commercial sense for airlines in 2026.