About This Video 

 Felix explores how AI agents are reshaping the way passengers discover and purchase airline tickets, and separates promise from current reality. This session draws on the latest research and real-world deployments to give airlines a clear picture of where Agentic AI stands today.  

Key Topics Covered  

The video covers how AI shopping agents evaluate and select airline offers, what this means for fare visibility and ancillary attachment, and how airlines can ensure their content is accessible and competitive in an AI-driven shopping environment. Felix also addresses the question of whether NDC is the right foundation for AI distribution.