Airlines on glacial Modern Airline Retailing (MAR) timelines are ill equipped to withstand Agent AI disruption.
Apr 28
1 min read
Taking the development NDC into account, the International Air Transport Association (IATA) timeline for the MAR transition spans (at least) three decades.
Compare that to the lightning speed and rapid fire capability iterations of Agentic AI and something will have to give. Will Agentic AI for travel wait for the MAR transition to complete? I doubt it.
Questions airlines should ask themselves:
What is my Agentic AI strategy?
How should I evolve my distribution strategy in light of Agentic AI?
Which IT capabilities do I really need to become Agentic AI ready?
How will Agentic AI impact the MAR value pool promise?
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